The Launch Date by Annabelle Slator
What if the secret to finding true love on a dating app was meeting them IRL first?
In this witty and fun rom-com debut from Annabelle Slator, rival coworkers become reluctant daters after they're forced to work together on a brand-new dating app in hopes of winning a promotion—perfect for fans of Sally Thorne’s The Hating Game.
Grace Hastings’s dream job at the popular “true love” dating app, Fate, has turned into a nightmare. Her boss is a leech, her career is stagnating, and her fiancĂ© has just brutally dumped her. Her hope for finding her own love story is waning, and she feels like a fraud for promoting a concept she no longer believes in. When the company’s CEO offers her an opportunity to earn a big promotion, she resolves to fight her imposter syndrome to show she deserves a seat at the table.
The opportunity? To launch a brand-new app focusing on IRL dating and genuine connection. The problem? She must develop and test-drive a series of “first dates” with the other person gunning for the job: notorious socialite playboy and Grace’s biggest work rival, Eric Bancroft.
During their disastrous hikes, dangerous cooking classes, and steamy yoga sessions, they begin to realize their stark differences may just be surface level and Eric might just be the perfect person to challenge Grace’s perceptions of love, dating culture, and self-worth.
What a wonderful read for drizzly January! The Launch Date is a charming, vibrant, and laugh-out-loud rom-com perfect for adding a little warmth to the grey winter season. Annabelle Slater's debut novel is one that will keep you smiling and chucking while you turn the pages.
Grace Hastings and Eric Bancroft are terrific protagonists. Grace's inner monologue is endlessly entertaining, and you really feel sympathetic for her struggles both at work and in her love life. I particularly loved the focus on her relationships with her female friends, as well as the emphasis on her work ethic and professional ambition.
Bancroft, meanwhile, is far from the Machiavellian villain that Grace believes him to be. Watching his true character unfold was a highlight, as was the gradual progression of their hate-to-love relationship. Their friends-to-enemies backstory makes their tale even more intriguing and compelling.
The main plot points of developing a new dating app and competing for the same role are well thought out and engaging. I enjoyed watching Grace and Eric go on trial dates for their newest business endeavour and appreciated Slater's detailed and nuanced depiction of working in marketing.
My only minor criticisms are the portrayal of Grace’s aversion to exercise, which is played for humour in a way that felt a bit problematic, and the somewhat predictable, formulaic elements of the story. However, these small issues didn’t detract significantly from my overall enjoyment.
The Launch Date is set to release around Valentine's Day, and it is definitely the perfect heartwarming read to revive anyone's romantic and adventurous spirit. (You might even find a fun date idea within its chapters!) I would recommend this lovely read to any rom-com enthusiasts.
*I received an e-ARC for free in exchange for an honest review*
Publication Date: February 13th, 2025